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Crypto asset trading platform Paribu has announced the results of the “Cryptocurrency Awareness and Perception Research”, which it has conducted for the third time in cooperation with Akademetre. According to the research , as of 2022, the number of people making transactions with crypto money in Europe has exceeded 58 million. However, confidence in cryptocurrencies increased by 59% compared to last year. While 4 out of 10 people who heard of crypto money trust it as an investment tool, this rate increased to 7 out of 10 among those who traded.
According to the research, which includes results in terms of industry dynamics, the rate of those who trade with crypto money in 2022 increased by 74 percent compared to the previous year. Now 4 out of 10 people find the cryptocurrency markets profitable. In 2021, this number was 3. There is also an increase in the preference of crypto money as a savings tool. With 11.1%, it ranks third in the list of savings instruments after TL time deposit and demand accounts.
The research also provides important outputs about the experience of those who trade with cryptocurrencies. 9 out of 10 people prefer cryptocurrencies with the expectation of “high returns”. This is followed by “curiosity/interest” and “technology-based” responses. One of the remarkable results here is that the number of people who think that crypto money is transparent have increased by 44.6 percent compared to last year.
6 out of 10 people who trade with cryptocurrency find the cryptocurrency market risk-free. Currency-protected TL deposit account, which entered our lives this year, is seen as the most risk-free investment tool. Similarly, trust in cryptocurrencies has increased by 59 percent this year. 4 out of 10 people who hear about crypto money find it reliable as an investment tool, while 7 out of 10 of those who trade are of this opinion. For the first time this year, the participants were asked “Do you think that regulation is necessary?” 7 out of 10 people answered that it is necessary. “What should it cover?” The answer to the question was that money should be protected and taxed.
8 out of 10 people who trade with cryptocurrencies say they are satisfied with their transaction. The satisfaction rate of those who trade with crypto money has increased 2.5 times this year. The group with the highest level of satisfaction with 84.9 percent is Generation Y. When considered on the basis of gender, it is seen that 64.2 percent of women and 44.8 percent of men who make transactions are very satisfied. “Ease of trading” and “high profit” are the main reasons for users’ satisfaction.
Underlining that the results of the research vary according to the developments in the markets every year, Paribu CEO Yasin Oral said, “In the most comprehensive perception survey in Europe, which we conducted for the third time this year, we asked questions that were not asked in previous researches regarding the innovations in the ecosystem and the results we obtained; We have gathered them under 6 headings: sector dynamics, technology, experience, trust, satisfaction and demographics. In this year’s table, we see that the interest and trust in crypto money has increased significantly. Accordingly, we can say that users have started to adopt this market and products. We hope that the interest and curiosity in not only crypto money, but also blockchain and new technological products will increase in the next year.”
Other findings from the research are as follows:
- 4 out of 10 people who trade with cryptocurrency know the concept of NFT.
- 86% of traders prefer cryptocurrencies for the expectation of high returns.
- Bitcoin is the most preferred crypto currency with 80% among the traders .
- 7 out of 10 people who trade with crypto money recommend the cryptocurrency market.
- The number of those who find the crypto money market profitable as an investment tool increased by 43.5% .
- The preference rate of domestic platforms is 51.4%.
- 2 out of 10 people who trade cryptocurrencies are women.
- 8 out of 10 people who trade with cryptocurrency are Generation Y.
- The rate of traders in Generation X increased by 80 percent compared to 2021.
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